👋🏻

Hello, I am

Rita

DIGITAL MARKETEER

CREATIVE STRATEGIST

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Driving Growth & Innovation
through Marketing

Market Research

Market Research

I enjoy analyzing customer behaviors and market trends, using these insights to inform strategic decisions.

Social Media Marketing

Social Media Marketing

I create engaging content for social media, skillfully amplifying brand reach and voice.

Data Analysis

Data Analysis

Fascinated by data, I interpret marketing results to improve strategies and performance.

Content Creation

Content Creation

I love crafting succinct, compelling content across various mediums to bring brand stories to life.

Skills & Experiences

Hover over the experiences to see their descriptions
Meltwater

Meltwater

Facebook

Facebook

Mailchimp

Mailchimp

Instagram

Instagram

M for Business

M for Business

Premiere

Premiere

Photoshop

Photoshop

Google Analytics

Google Analytics

Hootsuite

Hootsuite

Tag Manager

Tag Manager

Figma

Figma

Looker Studio

Looker Studio

Illustrator

Illustrator

Simplicate

Simplicate

Campaign Man.

Campaign Man.

Google Ads

Google Ads

Miro

Miro

Brandwatch

Brandwatch

2022

Marketing & PR. Consultant

Bright8

2022 - 2023 (~1 year) - At Bright8, I was responsible for developing and executing comprehensive marketing plans that encompass media strategies and online campaigns. My role involves collaborating closely with media partners to optimize exposure and reach, creating engaging content for social media platforms, and effectively managing both internal and client social media accounts. Additionally, I implement and refine SEO and SEA strategies to enhance online visibility, provide strategic support for brand positioning and campaign development, oversee end-to-end campaign management, and generate insightful analytics reports to continuously track performance and inform future strategies.

2019

Co-Founder

IADE OnBoard

2019 - 2020 (~1 year) - IADE OnBoard emerged as a student-driven endeavor aimed at bridging the gap between academia and the professional landscape. Through strategic briefings, diverse projects, and collaborative ventures with social institutions, our initiative offered students a firsthand experience of real-world work dynamics. Concurrently, we addressed the needs of organizations constrained by limited resources, time, and expertise to tackle communication and marketing challenges. By doing so, we not only facilitated a tangible learning environment for students but also enabled these social institutions to magnify their impact and raise their visibility significantly.

Project Manager & Social Media Strategist

IADE OnBoard

2020 - 2021 (1 year) - As a Project Manager, I had the opportunity to collaborate with admirable social organizations, guiding two diverse teams towards the successful completion of pro-bono projects. With a focus on efficiency, productivity, and the comprehensive development of team members, I aimed to streamline processes in my role. Simultaneously, I was involved in shaping social media strategies, participating in content brainstorming and content creation for both internal and client-related initiatives. This multifaceted role allowed me to develop a balanced blend of strategic thinking, leadership, and creative input.

2018

Retail Operator

Jerónimo Martins

2018 - 2020 (~2 years) - As a Retail Operator, I mastered the art of seamless multitasking, excelling in cashier duties while providing exceptional customer service. My role demanded strong public-facing skills, adept time management, and a keen eye for inventory organization. I ensured efficient transactions, addressed customer inquiries, and directly contributed to sales, all while upholding the highest standards of customer satisfaction.

Store Supervisor

Jerónimo Martins

2020 - 2022 (~2 years) - As a Store Supervisor, I skillfully led and coordinated a 15-member team, orchestrating task assignments aligned with operational requirements while simultaneously delivering comprehensive technical support. My role covered proactive customer assistance involving query resolution, addressing customer concerns, and facilitating product exchanges or returns. My responsibilities extended to ensuring seamless operations through efficient delegation, optimized team performance, and the provision of specialized technical assistance, thereby contributing to the store's operational excellence and customer satisfaction.

Testimonials

Check LinkedIn for more details and testimonials
Isabel de Veth

"I had the pleasure of working closely with Rita, and I really recommend her for any marketing team. Rita's creativity, determination, and solution-oriented approach truly set her apart. She approaches every task with enthusiasm and a can-do mentality. No challenge is too daunting for her, as she fearlessly dives into new projects and tackles them head-on. Moreover, Rita's strong problem-solving skills and solution-oriented mindset make her an invaluable member of the team. She possesses a keen analytical mind and is adept at conducting thorough research to uncover insights and develop effective strategies. In addition to her professional abilities, Rita is an absolute joy to work with. Her bright personality and positive energy make the office a lively and enjoyable place. She seamlessly fits in with the team, creating a friendly and supportive atmosphere that inspires everyone to do their best and get the best results."

Isabel de Veth

Bright8
Graphic Designer

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